Healthcare pa’ la gente

Our Why

Today, over 62 million people in the US identify as Latinos. But our communities face significant disparities in care.

According to the U.S. Department of Health and Human Services, 1 in 3 Latinos are uninsured, and Latino adults are 50% more likely to experience delays in accessing medical care compared to non-Hispanic whites. In majority Latino neighborhoods, for example, there’s a ratio of one primary care physician for every 5,000-6,000 residents, with patients waiting an average of 24 days to see a PCP.

Care grounded in culture

Healthcare is personal. It’s time we stop expecting our patients to adapt to a one-size-fits-all care model, instead building something culturally relevant and aligned with their way of life.

Familia
“Zócalo actually reached out and helped. They asked, “Do you need us to help fill out an application?” No one’s ever said that. I don’t know how to say it in another language, but I don’t know how to fill out an application. Zócalo understood that process.”
Tradition
“Zócalo actually reached out and helped. They asked, “Do you need us to help fill out an application?” No one’s ever said that. I don’t know how to say it in another language, but I don’t know how to fill out an application. Zócalo understood that process.”
Representation
Our team, our “familia,” embodies the communities we serve, promoting a deep connection with our patients and enabling us to provide services that are closely attuned to their needs.
Literacy
We harness the power of culture to enhance health and digital literacy in our communities, empowering our patients by developing culturally relevant education and resources.
Communication
Respect, compassion, and cultural sensitivity are the cornerstones of our communication approach. We speak not only the language of our community, but also its cultural idioms.
Connection
We practice the cultural preference for friendly small talk before addressing more serious matters, cementing strong relationships and facilitating comprehensive health understanding.
MEET OUR PROMOTORAS

Bringing our mission to life

Research shows that CHWs, or promotores de salud, are crucial to helping health systems achieve full potential. As cultural ambassadors from the communities they serve, our promotoras are positioned to be highly influential — and by connecting patients to local resources and care, they’re making a difference for them and their families every day.

Alondra

helped a disabled single father secure housing through the CCAH program.

Mariela

supported an epilepsy patient by arranging payment for their PG&E bill and enrolling them in a tailored meals program.

Andrea

found housing for a family who’d been living in their car in a Walmart parking lot.

Angie

helped a single mother who was three months behind on rent, battling breast cancer, and caring for an 11-year-old child with diabetes.